Elizabeth Norwood, CPM came to me several months ago needing a complete rebrand for her business as a midwife. Working as a midwife is an intimate experience. Elizabeth's job is to connect with women, working with them to bring new life into the world. She wanted to keep the logo simple and typographic. As I thought about how to convey the idea of connection, I began to play with with overlapping parts of the M and W. I then added the green and blue to give this simple, modern typographic logo a sense of life and growth.
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